Part 2 of 3 on GOLF (Golfers Organic Living Fuel). Dave & his wife Jan Dalton are the founders and creators of eBars, Organic Superfuel. Organic Superfuel, is a 100% organic performance enhancing wholefood energy bar, that according to the Dalton’s and certain academic authorities in the sport world, is the FUTURE OF SPORT NUTRITION. The GOLF bar is part of that future, and is currently being used as a strategic on course management aid by 5 of the top 10 world ranked golfers, www.owgr.com.
Motivation and History Behind eBars
Dr. Craig Davies: Dave, I know you are passionate about the game of golf. I think it’s important for our readers to know what really fuels your motivation behind eBars. Please tell me a little of your personal history with golf.
Dave: Dr. Davies, I grew up poor. But, I had a happy childhood, largely because my parents were loving people. But, when it came to golf, I just was not exposed to the game until I was an adult, it was out of my economic reach. But, fortunately at the age of 33, a friend invited me to try the game. I did, and I was hooked! Now, I’m 55. So, for 22 years me and golf have in the words of my wife, Jan “a bro-mance”! For 10 of those 22 years, I was actually in the business of golf. In the early part of that 22 years I got my Dad started on golf, he was 55. We played dozens of times over a 6 year period, and then he suddenly died, right before our first “golf” trip. But, still this was by far the richest time of our father /son relationship. Because of this, I feel indebted to game of golf. And, while this might sound cliché, I want to give back to the game. This game has given me so much. There is a special bond all golfers have. People outside the game often roll their eyes at this strange phenomenon. But, it’s a real feeling amongst us. I feel incredibly grateful to have engineered this bar for golfers. None of this would have happened had I not been able to sale my former golf business to follow a dream that I have always felt, as the game of golf is to any golfer, so much bigger than me or any individual.
Dr. Craig Davies: Let’s pick back up where we left off on the 1st part of the series. I know many of the best players in the world are eating the GOLF bar before and during their play. And, this has all happened basically in 2014, which in itself is amazing.
PGA Tour Impact
Dave: Yes, that is true. Right now, on any given week, we have 5 of the top 10 players in the world men’s ranking using our bars as a strategic aid to their on course management. What’s more amazing to me than that is that we have only sampled this bar to 25 players, most of them in the top 50 in the world. So, far, all 25 have made the GOLF bar a part of their routine.
Dr. Craig Davies: That’s amazing, why has this happened so fast?
Dave: First, we have Ron Graham to thank. As you know, Ron has an impeccable reputation on the PGA Tour. I believe he represents 7 product lines, his largest is Wilson Staff, but, Ron experienced our bars last Fall, and contacted me because he felt the Tour would embrace it. Beyond Ron’s critical role, the short answer is the GOLF bar (Golfers Organic Living Fuel) works. It simply works. It provides the physical and even mental nutritional support that is vital to playing golf at a higher level. Most importantly, it does all of this in the context of a wholefood, which makes it the first and only sport nutrition bar ever developed that is 100% Certified USDA Organic, all with being Certified Gluten Free, Non-GMO Verified and Certified Kosher.
Dr. Craig Davies: Ok, let me get this straight. We are talking about a whole food. There is no man made pharmaceutical hidden within these bars?
Dave: Yes, that is right.
Academic Recognition & Support
Dr. Craig Davies: This is such positive news not just for golfers, but athletes in general. By all appearances eBars is the first sport new nutrition in this space, the 100% organic efficacious space. It’s my understanding that the academic community is recognizing this as well, please tell me about that.
Dave: Yes, this past Fall, John Lewis, PhD, Associate Director of The Medical Wellness Center located at The University of Miami, said and I quote, “To my knowledge, eBars is the first sport nutrition company ever to develop an efficacious sport nutrition solely from a 100% organic whole food. This will impact the world of athletes. There will never be a better edge than an organic edge. This is as good as it gets”
Dr. Craig Davies: It certainly is impacting the professional world of golfers. That term you just used, “efficacious”, that’s a pretty important word in sport nutrition, please explain it a little further for our readers who might not be familiar with that term.
Dave: Efficacy means the ability to create a certain desirable effect. So, in the case of the GOLF bar, we have PGA Tour players who are reporting back to us that they can feel the energy, and the focus components.
Dr. Craig Davies: It’s easy to see the nutritional power in your bar, but, according to Dr. Lewis, there is something even beyond that, that really makes this a breakthrough for sport nutrition. For example, you specifically talk about better focus and more calmness resulting from the stimulation of the neurotransmitters responsible for serotonin, dopamine, and adrenaline. If I did not know this was a wholefood I would think this was a pharmaceutical medicine. We know it’s not, and that you are careful with your wording to not cross FDA guidelines for making a claim, but the nutritional support is there and there is research to back it, and now feedback from PGA Tour players to substantiate it. Can you explain that a little more?
Wholefoods That Pack A Punch
Dave: Yes. First, I want to be clear there is absolutely nothing in these bars but whole foods. By that I mean there is nothing that has been chemically altered beyond what heat would do. Here’s what I mean. Let’s take heat, I am talking about dehydration (removing the water), or roasting (ie. almonds). That’s it. There is no baking, or cooking in an oven. This is very important to know, because too much heat in plant based food can destroy the nutritional value. For example, we don’t heat the honey over 110 degrees. Research supports anything over that temperature negatively impacts the nutritional value in honey.
Secondly, the amounts of certain efficacious ingredients we place in these bars has substantial research and support behind it. These are not trace amounts. Rather,
these bars are actually built around a foundation of efficacy, something a person should experience various levels of impact.
Dr. Craig Davies: So, you are saying the experience can vary from person to person?
Dave: Yes. According to the person’s metabolism.
Dr. Craig Davies: Please explain that.
Dave: People’s metabolism can range from high to low. So, many golfers are finding the optimal manner, because of their metabolism, is to eat the bar 1 hour before they tee off, and then another between holes 6 and 7.
Dr. Craig Davies: Let’s come back to that in a moment, I’m just curious why has it taken so long for these discoveries in the academic world to make their way to the marketplace?
Dave: I have thought about that a lot. First, I can tell you that for us it was very risky to go down this road. It was risky from 2 standpoints. First, we had major taste and texture challenges. Anytime, you go with unaltered nature, other than dehydration (removing the water), it’s going to take a lot more of an ingredient to get a desired effect. And, in my experience the most powerful and potent superfoods, are either bitter or pungent. Kinda like life, that which has potential to make us bitter, has the seed inside of it to make us better, a paradox in life. But, back to the natural world, the foods that are bitter or pungent are repulsive to the human tongue.
Dr. Craig Davies: Yes, I know this is true for the maca root, and the guarana, and mesquite to name a few. These are not pleasant or easy to stomach. But, they are incredibly efficacious, if you can get them down.
Dave: Exactly, “if you can get them down”. It took our development team the better part of a year with 100’s of experiments (and I might add no help from Google), to figure out how to neutralize these flavors without compromising the integrity of the bar.
Dr. Craig Davies: I’m curious, what do you mean by “compromise” the integrity of the bar?
Low Glycemic & Low Stimulant Levels
Dave: Generally, I mean going outside the whole food world for a solution. Whether it’s using processed sugars, or manmade chemicals to give a desired result. Let’s just take sugar for example.
Dr. Craig Davies: Ok, I see the sugar level comes in at 16. But, I notice it’s coming from honey, but its my understanding the way you process this honey is with low heat. So, this honey retains a low glycemic level. Right?
Dave: Yes, down to the upper 30’s, verses upper 70’s for processed honey.
Dr. Craig Davies: And, this low glycemic level, means among many things, that it metabolizes slowly, with minimal crash effect. That’s really important for any golfer who needs stability with their energy and mental levels.
Along these lines, I noticed there is a mention of caffeine. I know there are certain restrictions on the collegiate levels with the NCAA when it comes to the use of stimulants. Have you had any push back on that, I mean the presence of caffeine a stimulant?
Dave: Yes, we have had some pushback. But, once someone understands our formulation the concern disappears. For example, we use guarana, a leaf, from South America contains a certain level of caffeine in it. But, the caffeine level from this wholefood is only 19 mg in the GOLF cocoa almond bar, and 21 in the cocoa raspberry bar.
Caffeine & the NCAA
Dr. Craig Davies: That is low.
Dave: Yes, it’s very low in fact. To put this in perspective, a 12 oz cup of brewed coffee has at the minimum levels 150mg and can have as much as 300mg. So, our caffeine level sits at 15% of that of a 12 oz coffee. According to the Mayo Clinic, most adults can safely consume 400mg per day, and a child 100mg.
Back to your point about the NCAA restrictions. According to the NCAA, an athlete cannot consume more than 1,500mg in a 3 hour period prior to an event. So, if you do the math on that, we are talking about eating 40 bars. On the other hand, if an athlete were to drink 4, 450mg 16oz Starbuck Double Latte’s, they would be in trouble!
Dr. Craig Davies: Dave, we’ve covered a lot in this interview, can you tell our readers what to expect in part 3.
What to Expect In Part 3
Dave: Sure. I want to deal directly with issue of protein levels. There is a lot of misinformation, as you well know, about the role of protein when it comes to increasing athletic performance. I also want to, with your help, talk about one of the most important ratio’s in sport nutrition, and that’s the protein to carb ratio, and how that translates directly into performance. I want to touch on the low shelf life and why that is a direct indicator of what’s inside the bar. I want to cover the meal replacement aspect of the bar, in that it aids in suppressing the appetite which I think is important in keeping your stomach satisfied during a round.
Tour Council Special – How to Order eBars
Dr. Craig Davies: Sounds great. Knowledge is power when we know how to apply it.
So, it’s my understanding that eBars is making a special offer available to our readers, and that it’s really quite affordable. Tell us about that.
Dave: Yes. It is affordable, around $3.00 per bar. We want to get this product into every golfer’s hands. If they will click here Tour Council GOLF, it will take them to a landing page, where they have 3 options to purchase, 3 bars, 5 bars, or 10 bars.